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Services
Client
Year
Website
Challenge
Our client sought a redesign to better align with their evolving brand identity and to attract a younger, more dynamic audience.
In response to industry shifts and the need to engage a younger audience, our client embarked on a comprehensive brand refresh.
This initiative was rooted in a commitment to stay relevant, align with modern values, and authentically connect with a dynamic audience. The refresh was holistic, encompassing everything from visual design and messaging to a profound reimagining of the overall brand experience.
Goal
I conducted in-depth market research, refined the brand message, and crafted a fresh visual identity to authentically showcase their unique brand essence.
Armed with key insights, I meticulously refined the brand message to ensure authenticity and resonance. Beyond just words, I embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This holistic approach, combining refined messaging with a captivating visual aesthetic, empowers the client to confidently communicate their values and engage their audience in a meaningful way
Result
HeeyThere’s redesign led to enhanced user interaction, higher engagement levels, and a more prominent market presence.
The extensive redesign of HeeyThere, which went beyond mere aesthetics, deeply connected with its users, leading to significantly increased engagement and a noticeable rise in user activity. The app now boasts a more robust and compelling brand identity, positioning HeeyThere for ongoing success and a stronger foothold in the competitive landscape.